FAQ Clean Plant-Based Color

I deliver on my commitment to providing squeaky clean color formulas by using EVO’s Hue-Verse that takes the bad (toxic) stuff out. What’s out and why.

Ammonia- Instead of Ammonia, Evo’s Hue-Verse uses monoethanolamine (mea) for its high degree of purity and regulation. mea provides less scalp sensitivity, less odor and less swelling of the cuticle, meaning gentler, longer lasting and shinier color without the overpowering smell or irritation.

PDD- Instead of ppd, EVO’s Hue-Verse uses tds and hpps which are less likely to cause reaction or scalp sensitivity for a more pleasant coloring experience for anyone and everyone.

Resorcinol- Instead of resorcinol, EVO’s Hue-Verse uses derivatives of resorcinol which are manufactured to a higher standard and provide less sensitivity. Resorcinol is an endocrine disruptor and when washed down the drain is toxic to wildlife. Better for your endocrine system and better for wildlife

Mineral Oil- Instead of mineral Oil, EVO’s Hue-Verse uses naturally derived organics that are not only much better for the people and the planet but they also provide epic shine and condition.

Silicone- Instead of Silicone, EVO’s Hue-Verse packs their formulas full of naturally derived ingredients that are much better for our waterways and offer increased moisture, shine and protection.

Sulfates- Instead of harsh sles and sls surfactants , EVO’s Hue-Verse uses a balanced blend of gentle surfactants to improve the rinsing process.

Parabens- Instead of commonly used parabens that increase shelf-life, EVO’s Hue-Verse uses better regulated, safer preservatives to keep hue-verse formulas performing at their peak